A sophisticated experience that showcases innovate social projects
This responsive website was an opportunity to take a much dated design / brand and breath new life into an organisation which does exciting work for projects that add culturally to Brazil. It was an challenge to reinvent the brand and have a site features and a user experience that immersed the user and showcases their projects. The minimal design is a particular challenge as you are not working with many elements in colour or visual composition, it has to be extremely paired down to just the essentials. Therefore balance and compositional weights need to be just right or they standout a mile.
Upon entering the site the user has an impactful full screen video playing in the background. This combines with a minimal design palette to employ a very elegant and a design that is in balance. This design aesthetic enhances the organisation and puts the focus on their projects.